If you want to use the Internet to make money, then it is crucial that you get your web site on the first page of search results of search engines like Google, who owns 65 to 70 percent of the search engine market share. Getting on that first page of search results translates into more money. Naturally, more visitors equals more business.
There are a couple ways to do this. There is the fast and easy route, which does not work nearly as well as one might hope, which is to have the search engine sponsor your website. The second is to have your website result organically in the search. This is proven to be a much more effective way to get more visitors because, according to statistics, 70 percent of the links that search users click on are these organic results, while 70 to 80 percent of users ignore the paid ads.