Web development solutions can help you to take advantage of the novel ways in which internet marketing works. Search engines run the internet, so learning to take advantage of how they work can greatly boost the success of your internet marketing or online business. Over 100 billion searches are conducted on the internet every month, and almost 40% of retail customers come out of search engine results. If you are not using search engine based marketing, you are missing enormous opportunities.

Search engine optimization, or SEO for short, is a web development solution that does this. Every search engine relies on keywords entered by users to find webpages. These search engines then rank the pages that they find based on the amount of times the keywords appear in the pages’ text content. The more keywords appear, the higher a page will rank, with those having the most keywords appearing on the first page of search results. Almost 20% of people click on the first search result, so ensuring that you have a high search engine results ranking can greatly boost your web traffic and thereby your sales. SEO finds which keywords are most associated with your business and incorporates them into the text content of your site. Most online marketing agencies should be able to help you to incorporate SEO principles into your web content.

SEO is also one of the lowest cost and most cost effective internet marketing solutions. It is about 60% less expensive than outbound web development solutions and has an almost 15% close rate, as compared with less than 2% close rates for traditional advertizing media. Online marketing trends will likely continue to favor web development solutions such as these as internet capable mobile devices become more popular. These devices keep people connected to the internet at all times, so using innovative marketing solutions like SEO will become increasingly important. More like this article.