If you own a small business then you know just how important brand promotion is. Once upon a time, a brand could be developed through the company colors, TV ads and maybe billboard advertisements. Today, brand is determined by your website and online presence.
I have plenty of promotional ideas for small businesses that cost next to nothing to employ. Thanks to affordable social media sites, we have free branding solutions at our fingertips, and not a dollar needs to be spent on them. Advertising for small businesses has never been easier.
In only two years, the number of marketers who claim that Facebook is “critical” or “important” to a marketing model has increased by 83 percent! This, however, is only if Facebook is used correctly as a marketing tool. Sites like Facebook and Twitter are great promotional ideas for small businesses, but can easily backfire.
For example, too much “filler” material being posted under your brand is a bad idea. Posts and tweets should be strategically timed and crafted. There are many free online services to help you schedule your tweets, so you can continue to be active, even when you are asleep.
When it comes to promotional ideas for small businesses, Facebook is wonderful…so long as you are using it to its full capacity. Make sure your page contains all relevant information pertaining to your company. This information includes hours of operation, address, photos, etc. Such promotional ideas for small businesses are rendered useless if not used most advantageously.
Do not underestimate the amount of time that a Facebook or Twitter marketing campaign will require. In order for social media marketing to be successful, you must be avidly posting and promptly replying to your fans and followers. This is one of the best promotional ideas for small businesses which can generate brand trust and loyalty, but it takes time.
Hiring a branding expert to handle your social media maintenance may be the best route to take. This frees up your time to focus on core business matters, and these experts likely have numerous other promotional ideas for small businesses which you can benefit from. Facebook marketing is not just a competition for the most “likes” any more, a great deal goes into it.